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NEW YORK, NY | MAY 14, 2018 — Pro Mujer, a mission-driven social enterprise focused on empowering women and their families in Latin America, announced today that its subsidiary, Pro Mujer Mexico SOFOM (Sociedad Financiera de Objeto Múltiple), has received $1 million USD in exchange for its issuance of preferred shares to Deetken Impact, a Canadian-based boutique asset management firm.

As part of the investment, Deetken received preferred shares in Pro Mujer Mexico SOFOM, the Mexican subsidiary of Pro Mujer that provides financial services. Deetken’s investment represents the first ever third-party equity transaction for Pro Mujer. Moreover, the issuance of preferred shares is an important signal as it comes after a tumultuous year in Mexico. It will allow Pro Mujer Mexico to continue to grow over the coming years as it can leverage this investment with additional debt. Pro Mujer believes Mexico is a critical country and that Deetken’s investment will spur new growth opportunities in the region, helping Pro Mujer build its “one stop shop for women’s empowerment.” 

“We continue to be impressed at the strides Pro Mujer is making in the Mexican market, which is a challenging one for microfinance,” says Alexa Blain, Chief Operating Officer at Deetken Impact. “Our investment was structured to provide Pro Mujer Mexico with a solid platform to scale up the important financial, educational and health services they offer to women across Mexico.” 

Pro Mujer and Deetken Impact have been working together on multiple fronts for over five years, and are looking forward to advancing their relationship even further with this investment. “We are happy to announce this landmark investment for Pro Mujer Mexico. In addition, we are thrilled to deepen our already existing relationship with Deetken and expect this to be the start of many impactful collaborations,” says Pro Mujer Chief Financial Officer, Raul Espejel.

About Pro Mujer

Founded in 1990, Pro Mujer is a mission-driven social enterprise whose mandate is to become a large scale, sustainable platform that delivers relevant and transformative resources and tools to women in Latin America throughout their life cycle. Pro Mujer serves roughly 300,000 clients and patients, operating across five countries in Latin America, including Bolivia, Nicaragua, Mexico, Peru and Argentina. Pro Mujer offers financial, health and educational services and is expanding its’ services to include those such as digital literacy, gender-based violence prevention, entrepreneurship and workforce development. For more information, visit http://www.promujer.org or follow on Twitter @promujer 

About Deetken Impact

Deetken’s asset management team focuses on impact investments in the Americas with a deeper focus on Latin America. Through deep financial and strategic analysis, and strong local relationships in the countries they work in, Deetken is able to generate sustainable, long-term returns on their investments. With a hands-on approach, Deetken provides not only the financial resources that micro, small and medium size businesses in the region need but also the technical assistance required to ensure long-term growth and success. For more information, visit: https://deetkenimpact.com/ or follow on Twitter @DeetkenImpact

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Magali Lamyin, Director of Communications and Development for Deetken Impact


Director of Communications and Development


Magali brings extensive market intelligence, business development and marketing experience from her work at the Central Bank of Mexico, the Canadian Institute for Market Intelligence, and the IESE-PWC e-Business Centre in Barcelona. She also co-led national marketing campaigns for businesses in the hospitality and early childhood education sectors for almost a decade before joining Deetken. In her current role, she is responsible for leading Deetken Impact’s communications, marketing and branding strategy. She is also involved in the due diligence process for project selection with an emphasis in Mexico.

Magali holds a BA in Economics from Mexico's ITAM and a Master's degree in Economics from the University of British Columbia.

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Jose Lamyin, Managing Partner Deetken Impact


Managing Partner


José has extensive experience as a business advisor for clients throughout Canada, Europe and Latin America in mining, telecommunications, and finance. Prior to co-founding The Deetken Group, José worked for Teck Cominco in Peru and Canada and Deutsche Bank in London (UK). José has spearheaded much of the strategic growth of Deetken Asset Management since inception and is currently focused on investment selection.

José received his BS in Engineering from the University of British Columbia and MBA from IESE School of Business (Barcelona). Born in Peru, José is fluent in English and Spanish.

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Alexa Blain, Managing Partner Deetken Impact


Managing Partner


Alexa is responsible for finance, operations and investor relations at Deetken Impact. She brings over 10 years of experience in financial consulting and asset management, with specific expertise in company and investment analysis, business valuation and securities/corporate finance. Prior to joining Deetken, she spent three years with African Alliance, a pan-African financial services group, where she focused on expanding the firm’s retail financial services operations as well as on the origination and negotiation of new capital. In addition, Alexa has six years of asset management experience with the Canada Pension Plan Investment Board, the Macquarie Group and the Ontario Teachers’ Pension Plan.

Alexa is a CFA Charterholder. She has also completed an MA in Financial Economics and an Honours BA in Economics, both at the University of Toronto.

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Fernando Alvarado, Head of Deetken Impact Sustainable Energy



Honduras Renewable Energy Managers (HREM) and Caribbean Renewable Energy Managers (CAREM)


Fernando Alvarado leads the General Partner and Investment Advisor of two clean energy and energy efficiency project finance and venture capital funds: Honduras Renewable Energy Financing Facility (H-REFF) and Caribbean Basin Sustainable Energy Fund (CABEF), which he structured and runs with a combined target capitalization of $100m.

Development Investment Banker with 28 years of international credit and investment experience and 18 years of direct experience assessing diversified renewable energy portfolios in Latin America & the Caribbean. He has participated in more than 50 syndicated credit and investment transactions for renewable energy projects in excess of $250 MM. He led the creation, structuring, fundraising, legal closing and portfolio construction of several specialized renewable energy funds.

Costa Rican, based in San Jose, Mr. Alvarado has an MBA in Banking and Finance cum laude from Universidad de Costa Rica.

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Carl Black, Portfolio Manager Deetken Impact


Portfolio Manager


Carl is a Portfolio Manager with Deetken Impact focused on analyzing and working with MSMEs, social enterprises, and renewable energy developers in Latin America and the Caribbean. His main responsibilities include supporting business development, managing technical assistance projects, leading investment due diligence, and monitoring portfolio performance. Prior to joining Deetken Impact, Carl worked for five years as a consultant, advising public sector clients an non profits in Canada and financial services companies in Latin America. He started his career at the Bank of Canada, where he researched issues related to household and business credit. 

Carl completed an Honours BA in Economics at the University of British Columbia. He also holds an MSc in Economics & Development from the University of Oxford, where he earned distinctions in quantitative and development economics.

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Cristobal Aguirre, Investment Analyst at Deetken Impact


Investment Analyst


Cristobal has over 6 years of experience in the asset management industry, where his responsibilities have ranged from asset allocation and portfolio management to risk analysis and software development. Before relocating to Canada, Cristobal worked as a senior investment analyst in AFP Habitat—Chile’s largest pension fund—where he led the tactical asset allocation and macroeconomic research for emerging markets.

Cristobal is a CFA Charterholder, and completed a BA in Economics at Universidad de Chile.

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Chad Parsons, Senior Investment Analyst at Deetken Impact




Chad has worked as a consultant in business and technology for 20 years – often helping clients with their business transformation initiatives.    He has worked with start-ups, government, and established businesses to further their product and service offerings with a balanced approach.   After pursuing a research degree on leveraging technology for social and economic development; Chad has found a valuable alignment of his background with Deetken’s innovative impact investments. 

Chad completed a BS in Engineering from the University of British Columbia and has a MSc with distinction from the University of Manchester (UK).

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